The course information listed below is for planning ONLY.
Departments may at any time amend the information or update
the records. Students are advised to seek confirmation
with departments if they require accurate updated information.
| Course Code |
Course Title |
Unit |
Term 1 |
Term 2 |
Last Update Date |
| MKTG2010 |
Marketing Management |
3.0 |
Offerd |
Offerd |
03/05/18 |
| MKTG3010 |
Marketing Research |
3.0 |
Offerd |
Offerd |
03/05/18 |
| MKTG3020 |
Consumer Behaviour |
3.0 |
Offerd |
Offerd |
03/05/18 |
| MKTG3030 |
Integrated Marketing Communication |
3.0 |
Offerd |
Offerd |
03/05/18 |
| MKTG3040 |
Salesmanship and Sales Management |
3.0 |
Not Offerd |
Not Offerd |
03/05/18 |
| MKTG3050 |
Global Marketing Management |
3.0 |
Not Offerd |
Not Yet Decided |
03/05/18 |
| MKTG4010 |
Organizational Marketing |
3.0 |
Not Offerd |
Not Offerd |
03/05/18 |
| MKTG4020 |
Retail and Channel Management |
3.0 |
Not Offerd |
Not Offerd |
03/05/18 |
| MKTG4030 |
Service Marketing |
3.0 |
Offerd |
Offerd |
03/05/18 |
| MKTG4040 |
Strategic Marketing |
3.0 |
Offerd |
Offerd |
03/05/18 |
| MKTG4050 |
Seminar in Marketing |
3.0 |
Not Offerd |
Not Offerd |
03/05/18 |
| MKTG4070 |
Marketing in China |
3.0 |
Offerd |
Offerd |
03/05/18 |
| MKTG4080 |
Internet Marketing |
3.0 |
Offerd |
Not Offerd |
03/05/18 |
| MKTG4090 |
Database Marketing |
3.0 |
Not Offerd |
Offerd |
03/05/18 |
| MKTG4100 |
Chinese Wisdom and Marketing |
3.0 |
Not Offerd |
Not Offerd |
03/05/18 |
| MKTG4110 |
Strategic Brand Management |
3.0 |
Not Offerd |
Offerd |
03/05/18 |
| MKTG4120 |
Quantitative Marketing |
3.0 |
Not Offerd |
Offerd |
03/05/18 |
| MKTG4130 |
Marketing Science |
3.0 |
Not Offerd |
Not Offerd |
03/05/18 |
| MKTG4140 |
Global Business Services |
3.0 |
Not Offerd |
Offerd |
03/05/18 |
| MKTG4150 |
New Product Management |
3.0 |
Offerd |
Not Offerd |
03/05/18 |
| MKTG5011 |
Marketing Management |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG5012 |
Marketing Research |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG5013 |
Buyer Behaviour |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG5014 |
Service Marketing |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG5015 |
Organizational Marketing |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG5016 |
Marketing in China |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG5017 |
Marketing |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG5018 |
Big Data Strategy in China Market |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6011 |
Strategic Marketing |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6012 |
Integrated Marketing Communication |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6013 |
Customer Relationship Management |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6014 |
Global Marketing Management |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6015 |
Salesmanship and Sales Management |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6016 |
Chinese Wisdom and Marketing |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6017 |
Strategic Brand Management |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6018 |
Retailing and Distribution Management |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6019 |
E-Marketing |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6020 |
Special Topics in Marketing |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6021 |
Business Negotiation |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6022 |
Marketing Intelligence Management |
1.5 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6023 |
Seminar on Strategic Marketing |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6024 |
Selected Topics in Marketing |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6025 |
Seminar in Marketing |
1.5 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6026 |
Behavioral Decision Making |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6027 |
Marketing Engineering |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6028 |
Luxury Brand Management |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6029 |
Social Media Marketing |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6030 |
Practicum for Managerial Marketing |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6031 |
Practicum for Big Data Marketing |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6032 |
Current Topics in Marketing |
1.5 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6152 |
Advanced Seminar in Marketing-Behavioral Studies |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6182 |
Advanced Social Psychology for Business Research |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG6192 |
Advanced Cultural Psychology for Business Research |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG7111 |
Independent Study |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG7162 |
Advanced Seminar in Marketing-Models and Technologies |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG8003 |
Thesis Research |
3.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG8006 |
Thesis Research |
6.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
| MKTG8012 |
Thesis Research |
12.0 |
Not Yet Decided |
Not Yet Decided |
31/07/17 |
