The course information listed below is for planning ONLY.
Departments may at any time amend the information or update
the records. Students are advised to seek confirmation
with departments if they require accurate updated information.
| Course Code |
Course Title |
Unit |
Term 1 |
Term 2 |
Last Update Date |
| MKTG2010 |
Marketing Management |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG3010 |
Marketing Research |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG3020 |
Consumer Behaviour |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG3030 |
Integrated Marketing Communication |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG3040 |
Salesmanship and Sales Management |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG3050 |
Global Marketing Management |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG3060 |
Big Data Strategy in Marketing |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG4010 |
Organizational Marketing |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG4020 |
Retail and Channel Management |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG4030 |
Service Marketing |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG4040 |
Strategic Marketing |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG4050 |
Seminar in Marketing |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG4070 |
Marketing in China |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG4080 |
Digital Marketing |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG4090 |
Marketing Analytics |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG4110 |
Strategic Brand Management |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG4120 |
Marketing Engineering |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG4140 |
Global Business Services |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG4150 |
New Product Management |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG4160 |
Pricing |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG4170 |
Customer Relationship Management |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG4180 |
Social Media Analytics |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG4190 |
Machine Learning Practices in Marketing |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
| MKTG4200 |
Behavioral Decision Making and Consumer Choice |
3.0 |
Not Yet Decided |
Not Yet Decided |
28/07/23 |
